Grameen Danone Foods: A Social Business Enterprise

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:			Price:
Case Code	:	BECG073	For delivery in electronic format: Rs. 300; For delivery through Shipping & Handling Charges extra: Rs. 300 +Shipping & Handling Charges extra Themes Corporate Social Responsibility
Case Length	:	15 Pages
Period	:	2005-2007
Pub Date	:	2007
Teaching Note	:	Not Available
Organization	:	Grameen Danone Foods
Industry	:	FMCG
Countries	:	Bangladesh

Abstract:

Danone Foods is a major food conglomerate and the Grameen Group is a Bangladesh-based group with interests in the energy, microfinance, fisheries, and telecommunications sectors. The case describes the Danone-Grameen JV, which was to be a social business enterprise. It then discusses the concept of social business enterprise and the reasons why SBEs have to be encouraged. The case ends with a brief discussion on the future prospects of SBEs in general and the joint venture in particular.

Issues:

» To understand the concept of social business enterprises

» To analyze the reasons behind an MNC starting an SBE

» To analyze the future prospects for SBEs

Keywords:

Grameen Group, Groupe Danone, Social business enterprise, Corporate social responsibility, Corporate philanthropy, Bottom of pyramid, Marketing to the poor, Dr. Muhammad Yunus, Joint venture, Not-for-profit

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